Showing posts with label BuzzFeed. Show all posts
Showing posts with label BuzzFeed. Show all posts

06 May 2017

Perleman's Content Strategy Tip : Gotta Respect the Queen

It's been around a few years but I haven't quite latched on to BuzzFeed craze (if it is a craze).  But it may be a powerful tool according to Jonathan Pereleman (head of BuzzFeed).  Besides, I like when people figure out a way to insert a Queen in the game plan.  😍


Although I don't know how to play chess, I do know the queen is the most powerful piece in the game of chess.  Somehow the idea of that is very appealing to me.  I can't explain why.  I'm not really a power-monger.  I believe it's because the queen is a woman that even though she's called "powerful", her power (or strength) is in her compassion and gentleness, like Queen Esther.  That's a generalization, of course.  Some women who get to reign can be real bloody heifers, like Jezebel and her daughter, Athaliah!



(Image credit:   Lord of the Rings Collector Chess Set
 32 playing pieces made in fine pewter bear an amazing resemblance to the characters in the film. )



Regardless of whether or not you can understand my flawless logic, I'm sharing and keeping this video link for education and reference.

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Current “Buzz” from Mr. Perleman

Ballard, Kirsten. "5 Answers with Jonathan Perelman." News Media Alliance. N.p., 12 Jan. 2017. Web. 06 May 2017. 

5 Answers with Jonathan Perelman | News Media Alliance

How do you stand out, rise above the noise, and get your organization's voice heard online? Having successfully guided the growth of digital businesses his entire career, Jonathan Perelman - former executive at BuzzFeed and Google - knows how to do it right.

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